Case Study: Magic Eden expands Web3 access and boosts conversion with Stripe

Magic Eden expands access to the Web3 economy with Stripe’s crypto onramp

Magic Eden, a hub for creating, discovering, and trading NFTs, wanted to make Web3 onboarding easier for users who struggled with crypto payments and wallet top-ups. The company needed a simpler, more secure way to help customers buy NFTs without leaving the platform, and it turned to Stripe’s fiat-to-crypto onramp and Link checkout tools to solve the challenge.

With Stripe, Magic Eden embedded a custom onramp into its platform, handling KYC, payments, fraud, and compliance while streamlining purchases into just three steps. The result was stronger conversion and retention: returning customers achieved a 72% end-to-end conversion rate, 90% of repeat customers came back within an average of 17 days to use the onramp, and overall payment authorization rates exceeded expectations.

Magic Eden

Nick Lagusis

Product Marketing Lead