Case Study: Linear achieves scalable billing and seamless payments with Stripe

Linear partners with Stripe to handle billing and payments as it grows

Linear, a software development and project management company, needed a billing and payments setup that could grow with its expanding customer base. As it moved from serving startups to mid-market, high-growth, and enterprise customers, Linear needed more flexible pricing tiers, subscription options, and a payment system with global reach. It was already using Stripe Payments and turned to Stripe Billing and checkout tools to better support its evolving model.

Stripe implemented Stripe Billing along with the Optimized Checkout Suite, including Stripe Checkout and Link, giving Linear a scalable way to manage recurring revenue and optimize conversions. The integration took just 2 days, reduced engineering overhead, and enabled multiple payment methods such as Apple Pay, US bank transfers, and ACH direct debit. Stripe also helped Linear automate subscription changes every 24 hours, simplify invoicing, and support custom enterprise pricing, with bank transfers accounting for 18% of payment volume.

Linear

Jori Lallo

Co-founder