Case Study: Le Tanneur doubles e‑commerce conversion rates with Stripe and Shopify

Le Tanneur doubles e-commerce conversion rates with Stripe + Shopify

Le Tanneur, a French premium leather goods brand founded in 1898, wanted to bring e‑commerce back in‑house after outsourcing operations so it could control its brand, communications, and data. Lacking a large development team, the company needed a flexible, easy-to-manage storefront and an intuitive payments solution with built‑in fraud prevention to improve conversion and accelerate online sales.

Le Tanneur relaunched on Shopify using the Stripe Connector, enabling quick updates to payments settings, streamlined reconciliation, and integrated fraud protection (Stripe Radar and 3DS) that automated previously manual processes. The result: a 2x increase in online conversion rate, 100+ internal hours saved through automated fraud prevention, a faster checkout (no forced account creation), and a scalable payments platform to support expansion across Europe.

Le Tanneur

Alice Benoit

Digital Manager