Case Study: Jotform achieves 6x user growth with Stripe

Jotform offers 20+ local payment methods with Stripe Checkout

Jotform, a San Francisco-based online form builder, wanted to expand beyond data capture by letting users accept payments for donations, tuition, event registrations, subscriptions, and more. The company needed a flexible payment solution from Stripe that could launch embedded payment products quickly, reduce checkout friction, support global users, and avoid repeated logins or re-entering payment details.

Jotform built its embedded payments on Stripe Connect and used Stripe Payments, Stripe Checkout, the Payment Element, Link, and Stripe Billing to create a faster, more localized payment experience. With Stripe, Jotform launched on-form payments in one month, reduced onboarding to 10 seconds, grew from 5 million to 32 million users, processes over 300,000 payments per month worth £40 million across 10,000+ paying users, and saw conversion lifts as high as 67% for some customers.

Jotform

Ender Özmen

Head of Payments