Case Study: Italic achieves a 37% increase in average order value with Stripe

Italic on luxury goods without the markup

Italic is a luxury goods company focused on “luxury without labels,” helping manufacturers improve margins through a streamlined global supply chain. As it scaled its custom e-commerce platform and subscription offering, Italic needed a payment solution that could unify checkout, support its membership model, and deliver a smoother customer experience.

Stripe serves as Italic’s single end-to-end payment provider for both product sales and subscriptions, including its Bold membership service. With Stripe, Italic sped up checkout and made the experience more intuitive, resulting in a 37% increase in conversion rate and average order value.

Italic

Jeremy Cai

Founder and CEO