Case Study: InVideo boosts renewal recovery and grows revenue with Stripe

Invideo boosts renewal recovery by 30% and new revenue by $1M with Stripe

InVideo, a video-creation platform, was growing rapidly as generative AI boosted demand, but that growth exposed problems in its billing and payments systems. The company faced rising subscription renewal failures, weak cross-border authorisation rates across more than 30 countries, limited flexibility in pricing and subscription models, and a need for stronger fraud protection. InVideo turned to Stripe, using Stripe Payments and Stripe Billing, along with Stripe’s checkout and fraud tools, to support its global customer base.

Stripe helped InVideo migrate its billing stack in about one month and improve renewal recovery with Smart Retries, raising failed payment recovery from 23% to 30%. Stripe’s payment optimisations increased revenue by more than $1 million, while the Optimized Checkout Suite made it easier to add methods like Link, which now handles 37% of transactions, and saved thousands of developer hours. With Stripe Radar for Fraud Teams and professional services support, InVideo also reduced fraudulent transactions and achieved more than $1 million in annual savings.

InVideo

Sanket Shah

Founder and CEO