Case Study: INDOCHINO achieves higher sales and a 16% AOV lift with Stripe

INDOCHINO increases conversions by offering a new way to pay with Klarna via Stripe

INDOCHINO wanted to attract more Gen Z and Millennial shoppers buying their first suit, while also increasing average order value and supporting long-term growth. The brand partnered with Stripe to offer Klarna’s Pay in 4, giving customers a more flexible and transparent way to pay at checkout.

With Stripe, INDOCHINO quickly integrated Klarna’s installment option in just 4 engineering days. The result was a lift in sales volume and a 16% increase in average order value, with 67% of Klarna users coming from the target young Millennial and Gen Z audience.

Indochino

Alex Nazarevich

Ecommerce Director