Case Study: Flower Chimp increases checkout conversion from 2.5% to 8% with Stripe

Flower Chimp boosts checkout conversion rate with Stripe

Flower Chimp is a Southeast Asian e‑commerce platform that helps local florists deliver across the region. The company needed a simpler, more trustworthy checkout—local gateways were redirecting customers to third‑party sites, causing cart abandonment and low conversion rates across markets.

By integrating Stripe Payments (and Radar) through Shopify, Flower Chimp quickly launched a unified, in‑site checkout with higher authorization and fraud protection. The switch raised overall conversion from 2.5% to 8% and boosted mobile checkout conversion by 37%, simplified reconciliation and order exports, and enabled rapid, scalable expansion (including the Cake Rush venture) across five markets and Hong Kong.

Flower Chimp

Maximilian Lotz

Co-founder and CEO