Case Study: Eight Sleep achieves 70% higher conversions and lower churn with Stripe

Eight Sleep boosts conversions by 70% and cuts involuntary churn in half by switching to Stripe

Eight Sleep, a sleep technology company behind the Pod and Autopilot subscription service, needed a payment platform that could support global expansion, faster checkout, stronger fraud protection, and better subscription billing. Its previous provider was creating a slow, fragmented checkout experience and too many false fraud flags, while also contributing to high involuntary churn on renewals. Eight Sleep turned to Stripe, using Stripe Payments and Stripe Billing.

Stripe helped Eight Sleep launch a single storefront across multiple countries, build a faster one-page checkout with Optimized Checkout Suite, and manage one-time purchases and subscriptions in a single transaction. With Stripe’s support, Eight Sleep increased conversions by 70%, cut chargebacks by 45%, and reduced subscription renewal failures from 32% to 15%, helping the company launch its new solution quickly across the UK, Europe, Canada, and later the US.

Eight Sleep

Alexandra Zatarain

VP of Brand and Marketing