Case Study: Dwell achieves digital subscription growth and diversified revenue with Stripe

Dwell started as a magazine about homes—now it builds them

Dwell, a homes-focused media company, faced shrinking advertising revenue and the broader challenge of helping readers navigate high housing costs. To create a more sustainable business beyond print and ads, Dwell used Stripe to support a new digital subscription strategy, including a profile system that let users store credit cards and access products like Dwell Plus, a service directory, and a member database.

With Stripe powering payments, Dwell was able to roll out and scale these subscription offerings quickly. Within 18 months, the digital products generated more than a quarter of Dwell’s revenue, strengthening retention and making the company more attractive to investors.

Dwell

Zach Klein

Chief Executive Officer