Case Study: Decathlon achieves automated coach onboarding and scalable bookings with Stripe

Decathlon partners with Stripe to support payments for 300+ new coaches and sports classes

Decathlon needed a payment provider to support its growing marketplace for local sports classes and coaches, while managing complex payments and time-sensitive partial refunds. The company turned to Stripe Connect to streamline the payments process for its class marketplace and improve the experience for both coaches and customers.

Using Stripe, Decathlon automated coach onboarding and simplified payment and refund handling for its marketplace. In 15 months, Decathlon Canada onboarded 300 new coaches across 11 stores and completed about 10,000 bookings, with Stripe helping reduce administrative effort and support rapid growth.

Decathlon

Erwan Goasdoue

Operations & Customer Service Leader