Case Study: Crumbl achieves scalable global payments and fraud reduction with Stripe

Crumbl boosts returning customer conversion 6% with Stripe

Crumbl, a rapidly growing dessert franchise, faced the challenge of scaling its payment technology to support nationwide expansion and a sudden need for contactless solutions during the pandemic. Their existing system was rudimentary. To address this, they turned to Stripe, implementing Stripe Payments for online sales and Stripe Terminal for in-store transactions to create a unified and scalable system.

The solution from Stripe included their Optimized Checkout Suite, Stripe Connect for franchise management, and Radar for fraud protection. This provided a reliable, developer-friendly infrastructure for both online and in-person sales. The results were significant: Stripe helped Crumbl achieve a 300% ROI from Authorization Boost, a 62% reduction in disputes, and a 6% increase in returning customer conversion, all while supporting their expansion to over 1,100 locations.

Crumbl