Case Study: ClickFunnels saves millions and launches new platforms with Stripe

ClickFunnels saves millions and adds 16 payment methods with Stripe

ClickFunnels, a pioneer in online sales and marketing technology, faced the challenge of launching two new platforms, ClickFunnels 2.0 and OfferLab, without incurring millions in development costs. They needed sophisticated payment tools, support for multiple payment processors for international customers, and a way to monetize a free product. Their existing Stripe integration was already handling payments and billing.

Stripe provided a comprehensive solution using nearly its entire product suite, including Connect, Payments, Billing, and new multiprocessor support. For OfferLab, Stripe Treasury and Issuing enabled a free user model. The results saved ClickFunnels millions in annual engineering costs, resolved international expansion hurdles, and allowed OfferLab to launch with fees of just 0.1%. Stripe's Optimized Checkout Suite also expanded supported payment methods to 16, with a path to over 100.

ClickFunnels