Case Study: ChowNow improves customer acquisition and restaurant retention with Stripe Data Pipeline

ChowNow unlocks 24-hour Stripe Data Pipeline setup and improves CAC with Stripe

ChowNow, a commission-free online food ordering platform for independent restaurants, faced a challenge in gaining deep payment insights and understanding profitability as it experienced rapid growth. Using Stripe for both transactional and SaaS revenue, the company needed a solution that could integrate its Stripe data without requiring a large, ongoing engineering investment or introducing data latency and security risks from a third-party system.

Stripe implemented its Data Pipeline product, which seamlessly exported all of ChowNow's Stripe data into their existing Snowflake Data Cloud within 24 hours and with zero engineering resources. This solution provided ChowNow with a single source of truth, enabling valuable insights that improved fraud detection and customer acquisition strategies. The measurable impacts for ChowNow included an improved Customer Acquisition Cost (CAC) and increased overall restaurant retention after justifying a shift to a new subscription model.

ChowNow