Case Study: Chow Sang Sang increases payment conversion by 20% with Stripe

Chow Sang Sang increased its payment conversion rate by 20% with Stripe

Chow Sang Sang, a traditional jewelry retailer expanding online in international markets, was facing high card-decline rates and weak customer support from its previous payment processor. To improve revenue and the customer experience, it evaluated Stripe alongside other global payment providers.

Stripe’s professional services team worked closely with Chow Sang Sang to design and implement a new payment integration using Stripe’s Quickstart offering. The rollout was completed in about one month, and Stripe helped the company support multicurrency payments, optimize checkout flows, reduce fraud, and improve payment reporting. As a result, Chow Sang Sang increased authorization rates by 20% and gained much better visibility into payment issues, later migrating its other websites to Stripe.

Chow Sang Sang

Fai Leung

Deputy Director of Omnichannel Business