Case Study: Canadian Red Cross increases recurring donor revenue by 24% with Stripe

Canadian Red Cross increases recurring donor revenue by 24% with Stripe and Fundraise Up

The Canadian Red Cross, which depends heavily on online donations from more than 250,000 donors each year, needed to modernize its fundraising system. Its existing platform did not integrate well with other tools, and it lacked the self-service, mobile-friendly, and retention features needed to support growth. The organization chose Stripe and its partner Fundraise Up to create a smoother donor experience and future-proof its digital donation process.

With Stripe Payments, Apple Pay, Google Pay, PADs, Stripe Radar, card account updater, and Data Pipeline, the Canadian Red Cross streamlined checkout, improved fraud prevention, and simplified reporting. Stripe and Fundraise Up helped drive a 5% increase in average gifts, a 24% rise in monthly recurring revenue, $2.3 million CAD in incremental revenue from digital wallets, and a 51% increase in new monthly donors, while retaining 99% of existing monthly donors during migration.

Canadian Red Cross

Jessica Bernat

Director of Digital Marketing