Case Study: Canadian Red Cross increases recurring donor revenue with Stripe and Fundraise Up

Canadian Red Cross increases recurring donor revenue by 24% with Stripe

The Canadian Red Cross, part of the world's largest humanitarian network, faced challenges with a disconnected online donation platform that lacked modern payment options and robust fraud prevention. To support its digital transformation and future growth, the nonprofit needed an integrated solution to improve donor experience and security. They turned to Stripe and its partner Fundraise Up for a modernized payment system.

By implementing Fundraise Up's AI-powered donation forms with Stripe Payments and Radar for fraud prevention, the Canadian Red Cross achieved significant results. Stripe's solution enabled digital wallet options and streamlined recurring donations, leading to a 24% increase in monthly donor revenue, $2.3 million CAD in new revenue from digital payments, and a 40% reduction in chargebacks. Critically, the migration retained 99% of existing monthly donors.

Canadian Red Cross