Case Study: Califrais launches a direct-to-consumer platform in 10 days with Stripe Connect

Califrais launches D2C platform in 10 days with Stripe

Califrais, a digital platform for restaurants to order food from the Rungis wholesale market, faced a critical challenge when the COVID-19 pandemic halted its core business. With restaurants closed, Califrais and Rungis needed to urgently pivot to a direct-to-consumer model, requiring a new platform that could support consumer payment methods. They turned to vendor Stripe and its Connect product for a solution.

Using Stripe Connect, Califrais rapidly built the Foodufrais consumer platform in just 10 days. The solution provided trusted consumer payment methods, ensured 100% payment stability, and scaled to handle 80,000 simultaneous shoppers. The results were significant, with the platform making nearly 1,200 daily deliveries, an average basket size of €110, and a 40% customer return rate. Stripe enabled Califrais to successfully pivot its business model and prepare for future expansion.

Califrais

Pierre Levy

Chief Executive Officer