Case Study: Buck Mason achieves unified commerce retail growth with Stripe Terminal

Buck Mason launches buy online, pick up in-store in 2 weeks with Stripe

Buck Mason, a California-based clothing brand, faced a challenge in finding a developer-friendly in-store payment solution that could integrate with its custom point-of-sale (POS) system, support contactless payments, and ensure PCI compliance as it expanded its brick-and-mortar presence. The vendor, Stripe, and its product Stripe Terminal, provided the solution.

Stripe implemented Terminal, which offered a flexible API that seamlessly integrated with Buck Mason's custom tech stack. This solution enabled the rapid development of new unified commerce features. The results included in-store sales growing to 50% of total revenue, the ability to launch buy-online-pickup-in-store in just two weeks, and 15% of online orders being fulfilled from retail store inventory. Stripe's reliable platform was integral to Buck Mason's double-digit annual revenue growth and expansion to 30 stores.

Buck Mason