Case Study: British Council improves conversion rates by 30% with Stripe

British Council boosts conversion rates by 30% with Stripe

The British Council, a global organization for learning English and administering exams, needed a payments partner to modernize its online presence and expand internationally. The challenge involved integrating with legacy systems, reducing costly interchange fees, and creating mobile-ready payment experiences for its global customer base. They turned to Stripe and its flexible APIs to address this.

Stripe provided a solution with its international payment capabilities, integrating with the British Council's existing systems. This allowed for optimized checkout experiences and local payment methods across 144 countries. As a result, Stripe helped the British Council achieve a 30% increase in conversion rates and projects a £5 million increase in revenue, while also streamlining reporting and reducing overhead costs.

British Council