Case Study: BloomNation achieves 40% annual florists’ growth with Stripe

BloomNation drives 40% annual florist growth with Stripe

BloomNation, an online marketplace for independent florists, faced a challenge when its previous payments provider shut down, threatening its rapid growth. The company needed a new vendor to power its marketplace payments and sought a solution that would also allow it to become a financial hub for its florist customers. BloomNation selected Stripe based on positive developer reviews and implemented Stripe Connect and Stripe Capital.

Stripe provided a seamless onboarding experience with Stripe Connect and enabled BloomNation to quickly launch an embedded lending program for its florists using Stripe Capital. This solution helped BloomNation grow to support 3,500 florists delivering to nearly 5,000 cities. Florists using the platform see an average of 40% annual growth, and Stripe's flexibility is enabling BloomNation's expansion into new verticals.

BloomNation