Case Study: AWA simplifies subscription billing with Stripe Billing

AWA simplifies subscription billing with Stripe for 20 million app downloads

AWA, a fixed-rate music streaming service run by CyberAgent Inc. and Avex Digital Inc., faced a challenge with its initial payment platform, which made it difficult to accommodate detailed subscription-based payments. The company needed a more profitable business framework that would allow it to focus on product development by revising its payment system, enhancing development efficiency, and improving daily operations.

By implementing Stripe Billing, AWA simplified its subscription management. The Stripe solution automatically processes contract management and charge calculations, consolidating them for each customer's monthly payment. This minimized the operational work required, allowing daily tasks to be managed by a single staff member. The efficiency and reliability of Stripe's platform enabled AWA to pursue various marketing strategies and plan for future international expansion without development delays.

AWA