Case Study: AWA achieves streamlined subscription billing and simplified operations with Stripe Billing (Stripe)

AWA partners with Stripe to simplify billing for its streaming music subscription

AWA is AWA, a fixed-rate music streaming service run by CyberAgent Inc. and Avex Digital Inc. with a vast music library and millions of downloads. After launching in 2015, the company needed a more profitable, scalable framework—revising its payment platform, improving development efficiency, and simplifying daily operations—because the original payment method couldn’t support detailed subscription billing or flexible marketing offers.

AWA adopted Stripe Billing to automate subscription management, contract calculations, and consolidated monthly charges. The integration reduced billing work to a single staff member, allowed the on-time product release, unlocked marketing tactics like free trials and limited offers, and provided reliable, scalable infrastructure as AWA expands internationally and adds new payment methods.

AWA

Koki Togashi

Director