Case Study: Avocadostore achieves 4x faster, fully automated merchant payouts with Stripe

Avocadostore leverages Stripe’s flexible APIs to scale its eco marketplace

Avocadostore is Germany’s largest marketplace for eco fashion and green lifestyle products, connecting sustainable suppliers with conscious consumers. As demand grew and competition from major online retailers increased, the company needed to scale both merchant and customer experiences and professionalize internal systems while maintaining smooth onboarding and payments.

Avocadostore implemented Stripe’s flexible APIs—including Connect, Payments, Radar and 3DS—to automate payouts, returns, and cancellations and streamline merchant onboarding. The result: 100% elimination of manual merchant payouts and 4x faster payout times (weekly vs. monthly), improved cash flow for sellers, reduced fraud risk, and more time for Avocadostore to focus on growing the eco‑fashion marketplace.

Avocadostore

Sten Friedrich

Chief Technology Officer