Case Study: Agua Bendita achieves global growth and seamless international payments with Stripe

Agua Bendita expands internationally with payment processing solutions from Stripe + VTEX partnership

Agua Bendita, the Colombian fashion brand founded in 2003, wanted to expand beyond its home market into North America and Western Europe but was held back by high transfer fees and limited international payment options from its previous provider. The company needed a secure payments partner to support global growth, and chose Stripe alongside the VTEX ecommerce platform.

Stripe implemented the Stripe-VTEX connector, enabling Agua Bendita to accept Google Pay, Apple Pay, and local payment methods across 135+ currencies. With Stripe, the brand improved checkout and could process cross-border cards and transactions more easily, leading to faster payouts and refunds. Today, over 80% of Agua Bendita’s sales happen outside Colombia, and 70% of all payments are processed via Stripe.

Agua Bendita

Natalia Molina

Ecommerce Director