Case Study: Village Health Clubs & Spas boosts lead generation and sales alignment with StringCan Interactive

Village Health Clubs & Spas boosts leads 5% with StringCan Interactive

Village Health Clubs & Spas, a collection of high-end health clubs in Arizona, sought to better align its marketing and sales teams to improve efficiency and lead generation. The challenge was to maximize the effectiveness of their marketing strategies by incorporating the insights and needs of their sales team. They partnered with the digital marketing agency StringCan Interactive to address this.

StringCan Interactive recalibrated the media strategy to include new programmatic channels like podcast streaming audio and CTV platforms. They also facilitated quarterly collaboration meetings between marketing and sales and implemented detailed weekly performance reporting tied to the club's CRM. This solution resulted in a significant year-over-year increase for Q1, including a 552% rise in Facebook impressions, a 147% increase in clicks from Facebook, and a 5% increase in new leads.

Village Health Clubs & Spas