Case Study: Frontline Design + Build attracts qualified luxury remodeling leads with Striking Alchemy

Frontline Design + Build launches a new Framer site in 6 weeks with Striking Alchemy

Frontline Design + Build, a Pittsburgh-based remodeling firm, faced the challenge of its generic online presence failing to attract high-value clients in the local luxury market. Their website lacked premium positioning and a lead strategy, making them indistinguishable from competitors. To address this, they partnered with Striking Alchemy for a comprehensive rebranding and web design solution.

Striking Alchemy rebuilt the firm's identity and launched a new website on Framer in six weeks. The solution included a full luxury repositioning, 10 pages of original SEO-optimized content, and a Buildertrend lead form integration. The results were significant, with the new site generating Frontline's first qualified inbound lead within just three weeks of launch, successfully establishing their new premium brand.

Frontline Design + Build