Case Study: Support Pets achieves scalable growth and higher conversions with Strikepoint Media

Support Pets boosts upsell conversion 217% with Strikepoint Media

Support Pets, a provider of emotional support animal documentation, faced challenges with funnel friction, creative fatigue, and measurement gaps that were causing performance to plateau despite significant ad spend. They needed a strategic partner to optimize their customer journey and coordinate across a complex multi-agency ecosystem as they transitioned to a new subscription model. They engaged Strikepoint Media for services including funnel building, ad creative, and paid media.

Strikepoint Media implemented a data-driven approach with rapid testing across funnel optimization, creative production, and email marketing. The solution delivered significant results, including a 217% conversion lift on upsells and an estimated revenue impact of over $648K. Strikepoint also achieved a 67% creative graduation rate and contributed to the customer's best marketing efficiency ratio since 2021.

Support Pets