Case Study: SkyFi boosts email subscribers, lowers acquisition costs with Strikepoint Media

Skyfi boosts email subscribers 400% with Strikepoint Media

SkyFi, a leading provider of Earth observation data, faced the challenge of having no defined target audience, ad creative, or targeting strategies upon launch. They partnered with Strikepoint Media to help identify their ideal customers and discover which messaging would resonate.

Strikepoint Media implemented a solution that involved developing buyer personas, extensive targeting research, and testing multiple ad creative variants. This strategy resulted in a 400% increase in email list subscribers and a remarkable 2700% decrease in cost per acquisition for SkyFi.

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