Case Study: Online Trading Academy achieves 810% more Intro Class registrants with Strikepoint Media

Online Trading Academy boosts Intro Class registrants 810% with Strikepoint Media

Online Trading Academy, a leading online education platform for trading and investment courses, was struggling with high costs and limited scalability in their paid media channels for lead acquisition. Their goal was to acquire more students at a lower cost. They partnered with Strikepoint Media for a comprehensive solution that included paid media, ad creative, and direct audience booking.

Strikepoint Media revitalized OTA's paid media strategy with new ad creative, introduced high-ROI direct audience booking, and built out key lead generation components like email and SMS nurturing. This approach resulted in an 810% increase in Intro-Class registrants and an 88% decrease in cost per registrant, dramatically transforming OTA's growth trajectory and cost efficiency.

Online Trading Academy