Case Study: Benzinga achieves subscriber growth and lower CPA with Strikepoint Media

Benzinga scales subscriber growth with Strikepoint Media, cutting CPA 18% and generating 61,000+ leads

Benzinga, a financial news and analysis company, faced the challenge of creating a scalable and flexible marketing funnel to optimize its diverse portfolio of subscription products. They partnered with Strikepoint Media, leveraging their services in ad creative, funnel building, and paid media to build an interchangeable system that could adapt to different products based on performance metrics like churn and customer lifetime value.

Strikepoint Media implemented a streamlined funnel focused on lead generation and product value, avoiding long sales pages. This approach maximized leads and incorporated effective email sequences for cart and upsell abandonment. The results were significant: Strikepoint helped decrease cost per lead by 18%, generated over 61,000 leads, and increased Benzinga's monthly ad spend by 260% while surpassing its subscriber goal by over 2,000.

Benzinga