Leading Consumer Health and Home-Care Online Retailing Company - Customer Case Study

The leading consumer health, beauty, and home-care online retailer wanted to ensure outstanding customer experience by analyzing real-time customer behavior on the website and track orders continuously. The company chose Striim for real-time data integration into Kafka, streaming analytics, and data visualization, delivered in a single enterprise-grade software platform. Striim collects website log data, enriches with customer data from transactional databases in real time via log-based change data capture, and analyzes the streaming data to detect any patterns and anomalies. It delivers insights via real-time dashboards and allows real-time monitoring of key metrics. It can also predict any website performance issues to prevent impact on customer experience.