Case Study: Ullman Devices achieves a refreshed brand and stronger distributor engagement with Streng Agency

Ullman Devices launches 3 new products and wins 2 AAPEX Best Booth Awards with Streng Agency

Ullman Devices faced the challenge of modernizing its brand and creating a completely new marketing and communication strategy from the ground up, a transition that needed to impact every customer touchpoint and be completed within 60 days. The Streng Agency was engaged to help bring Ullman into the 21st century and reignite its relationship with its distributor base.

The Streng Agency's solution involved retooling the brand mark and creating a new tagline and content roadmap to drive messaging. This strategy successfully repositioned the brand, resulting in new product sales that exceeded expectations and consumed all initial production. The revitalized brand also helped Ullman Devices win two Best Booth Awards at AAPEX in 2018.

Ullman Devices