Case Study: Huskie Tools boosts brand impact and trade show success with Streng Agency

Huskie Tools launches a new brand in 60 days with Streng Agency

Huskie Tools, a provider of hydraulic cutting and compression tools for the utility industry, faced shrinking market share and needed to launch a new product line. Their challenge was to completely rebrand the new Series 7 tools and update their main brand identity, including creating a new logo, product photography, and a full suite of marketing materials for a major trade show within a tight 60-day deadline. They hired Streng Agency to complete this work despite the added complication that the physical products were not yet available for photography.

Streng Agency developed a strong, clean, and modern industrial brand mark and carried the new identity through all content, including trade show brochures, catalogs, and web updates. The solution was well-received, resulting in increased trade show attendance and positive feedback from both focus groups and the broader utility industry. Streng Agency successfully helped Huskie Tools present a revitalized brand image to fend off competitors.

Huskie Tools