Case Study: Wellen Park refreshes its master-planned community brand and downtown vision with Streetsense

Wellen Park boosts organic sessions 52.96% with Streetsense

Wellen Park, a top-selling master-planned community in Florida formerly known as West Villages, engaged the firm Streetsense to refresh its brand and market its growth. The challenge was to create a new, naturally recognized brand identity and develop a framework to signal the community's expansion, including a plan for a locally grounded town center.

Streetsense implemented a multi-faceted solution involving urban design, brand strategy, and marketing services. This included creating a downtown crossroads plan, a comprehensive brand identity, and a strategic marketing plan with a new website and social media. The results were significant, including a 52.96% year-over-year increase in organic website visits and a 324% increase in new users. Social media followers also grew substantially, with a 62.04% increase on Instagram. Streetsense continues to provide ongoing web and social media services to support the community.

Wellen Park