Case Study: The Wren achieves rapid lease-up with Streetsense brand and interior design

The Wren drives 340% Instagram follower growth with Streetsense

The Wren, a luxury residential building in Washington, DC's Shaw neighborhood, faced the challenge of standing out in an extroverted urban area. Their goal was to create an introverted, sophisticated retreat and drive tenant leases, a task made more difficult by opening at the height of the pandemic. Streetsense was engaged to provide a cohesive solution through branding development, interior architecture, and marketing services.

Streetsense crafted a naturally inspired brand identity and designed best-in-class amenity spaces. Their integrated marketing strategy included a unique social media plan that highlighted the building's textures, outdoor spaces, and wellness themes to adapt to pandemic-era renter priorities. Despite opening during a difficult period, Streetsense's efforts drove a rapid lease-up. The campaign also achieved significant results, including growing Instagram followers by 340% and driving over 11,000 web sessions from social media.

The Wren