Case Study: The Wharf creates a vibrant, cohesive waterfront destination with Streetsense

The Wharf transforms a $2B, 3M-square-foot waterfront with Streetsense

The Wharf, a $2 billion mixed-use development along Washington DC's Southwest Waterfront, faced the challenge of becoming an incoherent collection of buildings without a memorable or cohesive ground-level experience. They engaged the vendor Streetsense for real estate consulting and strategy services to create a unifying identity that would bind the project together and appeal to both the neighborhood and visitors.

Streetsense delivered a holistic solution by connecting the buildings through insightful storefront and public space design. They also developed the merchandising strategy and economic proforma for the project's Market District. The result is a vibrant and internationally identifiable neighborhood celebrated for its luxury shopping, dining, and entertainment. Streetsense helped transform The Wharf into one of DC's most dynamic destinations for tourists and locals alike.

The Wharf