Case Study: The Draftsman Hotel boosts off-season occupancy and dining utilization with Streetsense marketing

The Draftsman Hotel boosts web sessions 16.38% with Streetsense

The Draftsman Hotel, a boutique hotel in Charlottesville, Virginia, engaged the marketing firm Streetsense to address its challenge of maintaining 71% occupancy year-round and driving more business to its event catering and dining spaces, particularly during its off-season periods.

Streetsense implemented a marketing strategy focused on increasing the hotel's digital visibility. The solution successfully drove more traffic and engagement, resulting in a 16.38% increase in web sessions, 3,321 "Book Now" clicks, and 760 in-bound phone calls generated through paid search ads for The Draftsman Hotel.

The Draftsman Hotel