Case Study: Sunseeker Resorts builds a luxury Gulf Coast destination with Streetsense

Sunseeker Resorts launches a 785-room destination brand with Streetsense

Sunseeker Resorts engaged Streetsense to provide branding and marketing services for a major new multi-phase luxury resort destination on Florida's Gulf Coast. Their challenge was to develop a comprehensive brand identity and go-to-market strategy for this first-of-its-kind resort in the Port Charlotte area.

Streetsense conducted consumer insight studies to understand the luxury travel market, which informed the development of a master brand, over 30 sub-brands, and a full go-to-market plan. The solution included creating brands for food and beverage concepts, guest suites, and amenities. The resulting strategy was put into use for the resort's opening in 2023.

Sunseeker Resorts