Case Study: Southern Land Company achieves a refreshed national brand identity with Streetsense

Southern Land Company boosts site sessions 7% with Streetsense

Southern Land Company, a real estate development firm, engaged the branding agency Streetsense to refresh its brand image. The challenge was to modernize the brand to reflect the company's national expansion and growth while still honoring its core history and values.

Streetsense implemented a comprehensive solution that included deep market research, a new brand architecture system, and a refreshed visual identity. This effort successfully repositioned the company, resulting in a 7% increase in overall website sessions and a 4% increase in new users, demonstrating effective reach to new audiences.

Southern Land Company