Case Study: Rockway creates a compelling mixed-use brand with Streetsense

Rockway extends partnership with Streetsense after a successful brand rollout across web, signage, and collateral

Streetsense was engaged by Rockway, a multifamily and retail destination developed by Kane Realty in Raleigh, NC, to craft a distinct brand that would establish a compelling market position and shape a unique experience for the community.

The Streetsense team developed the Rockway brand by leaning into the location's defining traits, including its proximity to Dorothea Dix Park and the Greenway, resulting in a name, earthy color palette, and playful logo. The branding was successfully implemented across all materials, leading to an extended partnership with Kane Realty for the first phase of its residential portfolio.

Rockway