Case Study: National Harbor becomes a premier entertainment destination with Streetsense

National Harbor boosts site traffic 436% with Streetsense

National Harbor, a large waterfront development near Washington DC, faced the challenge of defining its identity and attracting visitors in a competitive market. Initially marketing itself as a generic area, it was perceived by visitors as a singular destination. The vendor, Streetsense, was engaged to provide urban design and marketing services to help establish its unique presence.

Streetsense conducted extensive research and repositioned National Harbor as an iconic, must-see destination. Their solution included a new integrated communications strategy, reimagined on-site and online touchpoints, a redesigned website, and targeted social media campaigns. The results were significant, with Streetsense driving a 436% year-over-year increase in organic site traffic and a 580% increase in traffic from social media. The destination garnered widespread media attention and successfully established itself as a world-class national destination.

National Harbor