Streetsense
85 Case Studies
A Streetsense Case Study
Marriott International engaged Streetsense's hospitality arm, Pure Grey, to adapt its renowned Market Kitchen brand for the W Algarve location in Portugal. The challenge was to maintain the brand's global appeal while creating a vibrant social atmosphere and successfully incorporating local culinary elements into the experience.
The solution from Streetsense involved crafting an elevated yet accessible menu that celebrated international signature dishes prepared with local ingredients, making it suitable for all meals. The holistic beverage program catered to every guest need. This approach successfully built upon the brand's existing sterling reputation and awards, enhancing its prestige with a greater respect for local cuisine.