Case Study: Hanover House creates a boutique Brooklyn living brand with Streetsense

Hanover House launches a boutique Brooklyn brand with Streetsense

The customer Hanover House faced the challenge of differentiating a new residential property in the saturated downtown Brooklyn market. Their goal was to develop a brand that blended modern luxury and convenience with a boutique, finely crafted living experience, a task for which they engaged the vendor Streetsense.

Streetsense developed the Hanover House name and brand identity, which was designed to position the building as a neighborhood landmark. The solution leveraged the building's striking red tower and eye-catching archways, with the logo paying homage to the Brooklyn Bridge. The deliverables from Streetsense included branding, signage, environmental graphics, building photography, a website, digital ads, and performance marketing.

Hanover House