Case Study: Greystar creates an upscale, whimsical Rae on Sunset brand with Streetsense

Greystar wins an AIGA award with Streetsense for Rae on Sunset

Streetsense partnered with Greystar to create a compelling new brand identity for their new multifamily property, Rae on Sunset, located on Sunset Boulevard in Los Angeles. The challenge was to develop a holistic branding and marketing strategy that would make the property stand out in the competitive city market and appeal to Los Angelenos seeking an upscale yet accessible living environment.

The solution from Streetsense involved extensive market research and a close collaboration with the interiors team to craft a seamless experience. They developed an elegant brand with moments of whimsy, featuring a celestial-inspired logo and a unique color palette to differentiate the property's two buildings. The results were highly successful, as the Streetsense team won an AIGA award for their efforts on this brand.

Greystar