Case Study: Fairfax County boosts visitation and tourism ROI with Streetsense digital strategy

Fairfax County, Virginia in Northern Virginia drives $766M in visitor spending with Streetsense

Visit Fairfax, the destination marketing organization for Fairfax County, Virginia, partnered with the vendor Streetsense as their digital agency. The challenge was to adapt their marketing channels to modern technology while consistently pursuing a proven return on marketing investment to boost the region's economic and social growth.

Streetsense implemented a strategy focusing on short-term consumer engagement KPIs across services like SEO and social media advertising, aiming to drive incremental visitation. The vendor reported significant results including 1 million incremental visitor parties, 2.1 million incremental paid lodging nights, $766 million in incremental visitor spending, and a 132:1 incremental ROMI, with validation from third-party research partners.

Fairfax County, Virginia in Northern Virginia