Case Study: Dorado Beach reimagines Palmilla Social Club with Streetsense

Dorado Beach launches Palmilla Social Club with Streetsense and unifies 4 F&B concepts under one Instagram handle

The customer Dorado Beach, part of Kerzner International, sought to redefine the golf club at its One&Only Palmilla resort in Los Cabos. The challenge was to craft a cohesive new brand vision and identity for this key destination, creating welcoming food and beverage experiences that appealed to both the public and private members while reflecting the resort's elegance. The vendor Streetsense was engaged to provide branding and hospitality design services.

Streetsense developed the umbrella brand 'Palmilla Social Club,' creating an identity system based on inclusive exclusivity that distinguished private golf areas from public venues. The solution included distinct personalities for a restaurant, bar, and café, all unified under a single social media presence to build community. Through this approach, Streetsense successfully reimagined the location as a unified social hub, strengthening its visibility and connection to both locals and visitors.

Dorado Beach