Case Study: CoStar Group boosts social engagement and website traffic with Streetsense

CoStar boosts click-through rate by 207% with Streetsense

Streetsense was engaged by CoStar Group, a global commercial real estate data analytics company, to serve as its social media agency of record. The initial challenge was to raise awareness of the CoStar product's capabilities and its reach within the commercial real estate industry.

The solution involved strategically segmenting audiences and content across dedicated global corporate, product, and news channels. Streetsense implemented a tailored approach for each set of handles, focusing on company culture, product thought leadership, and sharing award-winning journalism. This strategy resulted in significant measurable impacts, including a 108% lifetime follower growth, a 207% year-over-year increase in click-through rate, and a 22.45% year-over-year increase in engagement for CoStar News, surpassing all client goals.

CoStar Group