Case Study: Centennial Yards creates a vibrant year-round entertainment district with Streetsense

Centennial Yards builds a $5 billion mixed-use district with Streetsense

The customer, Centennial Yards, sought to develop a distinct and active year-round entertainment district within its transformative mixed-use development in Downtown Atlanta. They engaged the vendor, Streetsense, for place consulting and retail strategy services to help shape a cohesive and high-performing ground plane experience.

Streetsense implemented a solution focused on integrating retail strategy, public realm design, and consumer behavior. Their approach utilized competitive benchmarking and customer journey mapping to create a place experience strategy that supports both daily neighborhood life and major event demand. As a result, Streetsense helped position Centennial Yards as one of the most ambitious sports and entertainment districts in the U.S., with over $5 billion in planned investment and more than 900,000 square feet of retail, entertainment, and hospitality space.

Centennial Yards