Case Study: Boketto launches a bold New York City dining experience with Streetsense branding, interior architecture, and marketing

Boketto launches its New York City location in spring 2020 with Streetsense

Boketto, a new Asian street fare restaurant concept, engaged Streetsense to create a distinct brand identity and develop the go-to-market strategy for the launch of its New York City location. The challenge was to define the unique personality of the bowl-based dining experience and successfully introduce it to a competitive market.

Streetsense developed a full brand identity, including the restaurant's name and a bold, modern logo, and crafted the interior architecture to create a fine casual environment. For the launch, their solution was a comprehensive strategy targeting key audiences through owned, earned, shared, and paid media. The campaign's success was measured through performance indicators including foot traffic, rewards program sign-ups, social media growth, and earned media coverage.

Boketto